Content Writing

Module 1: Introduction to Content Writing

• What is content writing?

• Types of content: Blog posts, web content, social media, copywriting, etc.

• Difference between creative writing and content writing

• Role of content in digital marketing

📗 Module 2: Understanding Your Audience

• Identifying target audience and writing for them

• Creating user personas

• Writing with purpose: Inform, persuade, entertain, or educate

📘 Module 3: Writing Web & Blog Content

• How to write catchy headlines and introductions

• Structuring your content: headings, subheadings, and paragraphs

• Writing style: tone, clarity, and simplicity

• Adding value: tips, examples, and takeaways

• Call to action (CTA) writing

📗 Module 4: SEO Content Writing Basics

• What is SEO and why it matters in content writing

• Keyword research and placement

• Writing meta titles and descriptions

• Avoiding keyword stuffing and duplicate content

📘 Module 5: Social Media & Copywriting

• Writing short-form content for Facebook, Instagram, Twitter, etc.

• Creating captions, hashtags, and engaging posts

• Basics of copywriting: persuasive writing, emotional triggers, and ad content

📗 Module 6: Editing, Proofreading & Tools

• Common grammar and spelling mistakes

• Self-editing tips and readability checks

• Tools: Grammarly, Hemingway Editor, and plagiarism checkers

📘 Module 7: Freelancing & Career Tips

• How to find content writing jobs online

• Creating a writing portfolio

• Pitching clients and writing proposals

• Building long-term writing clients

🎓 Final Project & Certification

• Write a blog post, a web page, and a social media post

• Receive feedback and course completion certificate