Search Engine Optimization course

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About Course

Introduction to SEO
- What is SEO and why it matters
- How search engines work
- Types of SEO: On-page, Off-page, and Technical
Keyword Research
- Understanding search intent
- Tools for keyword research (Google Keyword Planner, Ubersuggest, etc.)
- Long-tail vs short-tail keywords
On-Page SEO
- Optimizing titles, meta descriptions, and headings
- URL structure, image alt tags, and content formatting
- Internal linking strategies
Off-Page SEO
- Link building techniques
- Guest posting and outreach
- Social bookmarking and directory submissions
Technical SEO
- Site speed optimization
- Mobile responsiveness
- Sitemap and robots.txt
- Fixing crawl errors and broken links
Local SEO
- Google My Business setup
- Local citations and reviews
- Optimizing for “near me” searches
SEO Tools & Analytics
- Google Search Console
- Google Analytics
- SEO plugins (Yoast SEO, Rank Math)
- Site audit tools (Ahrefs, SEMrush)
Content Strategy for SEO
- Creating SEO-friendly content
- Blog writing and optimization
- Content marketing basics
SEO Trends & Updates
- Understanding Google algorithm updates
- Staying up to date with SEO best practices
Final Project & Certification

What Will I Learn in Search Engine Optimization?
✅ Basics of SEO – What is SEO, how it works, and why it is important.
✅ Types of SEO – On-page SEO, Off-page SEO, and Technical SEO.
✅ Keyword Research – How to find the right keywords for your niche.
✅ SEO Content Writing – Creating content that ranks well on search engines.
✅ On-Page SEO Techniques – Title tags, meta descriptions, headings, URL structure, and internal linking.
✅ Off-Page SEO Strategies – Link building, guest posting, and social signals.
✅ Technical SEO – Site speed, mobile-friendliness, crawlability, and indexability.
✅ SEO Tools – How to use tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and Ubersuggest.
✅ Local SEO – Optimizing your site for local search and Google Business Profile.
✅ SEO Audits – How to perform an SEO audit and fix issues.
✅ Backlink Strategy – Finding quality backlinks and avoiding toxic ones.
✅ Content Optimization – Using keywords naturally and improving content for better rankings.
✅ Measuring SEO Performance – Tracking rankings, traffic, and conversions.
✅ Staying Updated – Understanding Google algorithm updates and how to adapt.